Celebrating a Product Launch With Personalized Fragrances
If you’re a business owner, you know how important it is to give new products their moment! They give your existing customers another reason to buy from you, and they can attract new customers as well. That’s why a product launch is so essential—you can build momentum online and in person with a fun event.
If you really want to make your product launch unforgettable, live engraving is a great way to excite your guests. Particularly for products like spirits, fragrances, or cosmetics, you can allow your guests to personalize them to make them even more special! It’s an experience that not only makes your event feel more exclusive but also gives attendees a reason to share their customized products on social media, extending your brand’s reach.
My work at Creed Boutique in Aventura Mall is a great example of this. For their new fragrance launch, I was there to personalize each bottle for guests. And take it from me, I could tell that they would be coming back for more after such a fun and unique event.
Read on to hear about the event! If you’re curious to learn more about my live engraving services, let’s chat! Contact me today so we can talk about your business and create a special event just like this one.
The Event: Launching New Fragrances at Creed Boutique
Creed is a historic fragrance brand with locations all over North America. Along with iconic fragrances, they offer bath and body products, accessories, candles, and more. They recently launched their newest unisex fragrance, Delphinus, which is an amber fragrance that’s a little smoky and warm. The scent makes you feel like you’re enjoying a perfect starlit night!
To celebrate, Creed hosted a product launch at their boutique in the Miami Aventura Mall, where guests could pick up a bottle and also have it personalized. It was a fun event that included champagne and chocolates as well, which suited the luxury brand.
Creating a Memorable Guest Experience
To create a memorable experience, Creed invited their guests to have their new fragrances personalized with their name, any special dates or messages they wanted to include, and their zodiac sign. It really tied together the fragrance launch since the new scent was designed to make you feel like you were stargazing!
The guests loved being able to choose their unique engravings and watch the entire process. The fragrance bottles were a beautiful amber color, which really made the engravings pop. It was so cool to see everyone’s faces light up as they watched my work! Not only did they get to go home with an amazing new fragrance, but they also got a beautiful, personalized bottle that they’ll want to keep even after they use up all of the perfume.
How Live Engraving Helps Boost Your Business
Live engraving isn’t just something fun to add to your events (though it is super fun for your guests!). It can help you strengthen your brand and ultimately boost your business. Here’s how:
It makes your brand more memorable–people will always remember your event and even keep that product for longer than something typical.
It increases engagement at your events, making them more special than your usual business event.
It creates stronger emotional ties with your products since you’re offering a personalized option.
The boost from live engraving can even extend to your online presence. We all love sharing on social media, and your guests are sure to share their personalized gifts. That means new customers will see your branding and get curious about what you have to offer. Essentially, your investment into live engraving can become a big return on your investment!
What to Know About Personalized Fragrance Bottles
Personalized fragrance bottles are more than just a beautiful keepsake—they transform a luxury product into something truly one-of-a-kind. Whether you’re engraving a name, a special date, or a meaningful message, customization makes each bottle unique to its owner. It’s a perfect way to celebrate a special occasion, commemorate a milestone, or create a heartfelt gift that feels extra thoughtful.
If you’re considering engraving for your own fragrance brand or event, it’s important to think about the type of bottle you’re using. Darker glass, like deep amber or black, makes engravings stand out beautifully, while clear or very light-colored bottles may not show the details as well. Sometimes on clear bottles, a beautiful gold or silver color fill may do the trick though! As a highly experienced engraver, I will work with you to help you determine the best approach. A smooth, flat surface is also ideal as it provides the best space for precise engraving. Bottles with heavy textures or excessive curves can make it more challenging to achieve a clean, polished design.
Live engraving at an event is a fantastic way to engage guests, but if that’s not the right fit for your launch, you can still offer custom studio engraving. A calligrapher can personalize your fragrance bottles in their studio ahead of time, so you have beautifully engraved products ready to display and gift at your event. This allows you to offer the same luxury experience without the logistics of on-site engraving.
How to Book Live Engraving for Your Next Product Launch
Just like Creed Boutique, you can make your next product launch something that your guests won’t stop talking about! Whether you’re introducing a new fragrance, spirit, or beauty product, offering on-site personalization adds a unique, interactive element that makes your event truly special.
Booking live engraving for your event is simple. First, consider the type of product you’d like personalized—smooth bottles with a large surface area work best for engraving. Then, reach out to discuss the details of your event, including the date, location, and number of guests. I’ll work with you to ensure everything runs smoothly, from selecting the best materials to customizing the engraving experience to match your brand.
On the day of your launch, I’ll be there to engrave each item on-site, creating a personalized keepsake for your guests while adding a touch of artistry and exclusivity to your event. Ready to make your product launch stand out? Let’s bring your vision to life!
TLDR: On-site engraving can make your next product launch even more memorable, boosting your brand and business. Instead of your typical business event, you can give your guests something to talk about, just like our latest event at Creed Boutique. Contact me here to get started!