The Art of Personalized Corporate Gifting
Throughout the holiday season and the New Year, it’s a great time to invest in special gifts for your employees and clients. But now that the new year is over, I want to remind you that personalized corporate gifting is something you can also do throughout the year to surprise and delight your customers (and team) to build a brand that everyone loves.
And by the way? Once you’ve mastered the art of gift giving as a business owner, you’ll end up reaping the rewards! You can count on greater brand awareness, client engagement, and more loyalty from clients and your team. As a live event calligrapher (who offers personalized calligraphy and engraving for corporate gifts), here are some tips that you can follow to see the biggest benefits.
Leverage Personalized Interaction
Think of the best gifts you’ve ever received–they’re usually personalized and unique to what you love. The same goes for corporate gifting. Everyone has the same old plastic water bottle buried in their cabinets that they got from a conference or event, but the gifts that truly stand out are more thoughtful and one-of-a-kind.
Instead of buying bulk items, think about your customers’ demographics and preferences first. You can even segment your customers into different groups and offer separate gifts that better match their interests and personalities. A lot of clients might love a wine bottle, but maybe you have clients who don’t drink. Candles can also be great, but male clientele might appreciate a personalized notebook better. Thinking through these small details can have a big impact.
Personalization can also mean offering something totally unique, like custom engraved gifts. Your clients will love getting an item that has their name or logo on it! Tailoring your gifts to them will make them feel much more special.
Use Gifting to Enhance Your Brand Perception
Above everything else, the gifts you give can become a mark of your brand. Think of makeup and skincare brands that spend a lot of time and effort on packaging when they send out gifts to customers and influencers. They wouldn’t do that if it wasn’t worth it. People remember how it feels to receive something beautiful and well thought-out, and they associate those positive feelings with those brands.
You might not be a huge makeup corporation, but you can still create a similar effect with your corporate gifting. Consider offering personalized gifts to new or long-term clients throughout the year. It’s a small, unique touch that can help your customers feel special and cared for by you. Plus, customers will start to associate your brand with the memorable gifts you send.
Gifts like engraved wine bottles and candles are great for everyone, and they can also be a good source of word-of-mouth referrals. Your customers will show them off and spread the word about your great work!
Another great time to send gifts? When you’re about to close the deal. Show your potential customers that you’re excited to work with them by sending them a special gift. It’ll help you stand out from other potential offers they’re getting and make your offer more memorable overall. Even if they don’t decide to move forward with you, having that gift on hand will make them think of your company, and they’ll be more likely to refer you to someone else down the line.
Create Social Media Buzz
Not only is corporate gifting great for the receiver, but gifts can be a great way to create social media buzz about your brand and business. When you give beautiful gifts, it’s only natural that your customers will want to post about them online, and that helps your brand get more visibility.
You can also use gifts for giveaways and contests in order to increase your engagement and reach. Consider pairing a giveaway of your products or services with a unique gift, like a hot-foiled leather notebook. Let’s face it–who doesn’t love free stuff?
You can ask your followers to tag people in your social media comments in order to be a part of the giveaway, which will help boost your reach and even get you more followers. It’s a win-win for everyone, and a personalized gift is a great way to sweeten the deal and increase the buzz.
Offer Memorable Keepsakes for Event Attendees
Like I mentioned above, event attendees are bored of getting the same things from companies–plastic water bottles and koozies galore! While there’s nothing wrong with those gifts, they’re definitely a little over-gifted. And that means you have a great opportunity to stand out when it comes to your corporate events.
You don’t want your event to be run-of-the-mill, and that means your gifts can’t be either. Offering unique gifts is a huge plus, but it’s even better if you can offer something interactive like on-site engraving. Though your gifts might still have your logo on them, custom engraving gives your attendees the opportunity to make them personalized too.
Your attendees will leave with a gift that’s custom to them, making them more likely to use it, and your event will also be more memorable!
Invest in Corporate Gifts to Build Your Brand
Corporate gifts don’t have to be the same thing over and over again–when you put time, thought, and investment into the gifts you give, they can become something more special and associated with your brand.
Your clients will thank you, and you’ll see a bigger return. Unique and personalized gifts help you stand out among your competition, delight your existing customers, and encourage potential customers to work with you.
Looking for the gifts that’ll set you apart? You’re in the right place. I offer timeless calligraphy and engraving options that are perfect for your corporate gifting needs and events. Whether you’re looking to engrave gifts that you can send or in-person activations for your events, I’d love to help!
TLDR: Personalized corporate gifting can help you close more deals, build your brand, and grow your business. Learn how to master the art of gifting by leaning into personalization, leveraging gifting for your social media channels and events, and using gifting throughout the year to make your brand more well-known. Contact me here to get started!