Adding a Personal Touch at Tory Burch’s Holiday Event in Aventura
The holiday season is all about making people feel special—and that’s exactly what Tory Burch did at their festive two-day event in Aventura, Florida. From exclusive shopping experiences to beautifully curated details, it was a celebration of style, connection, and the spirit of giving!
For the second year in a row, I had the honor of partnering with the Tory Burch team to create something truly memorable: personalized holiday gift tags for their customers. It was a magical way to help guests wrap their holiday gifts with a little extra love and intention.
Read on to see how the event came to life! Whether it’s during the holidays or throughout the year, I absolutely love bringing live calligraphy to brand activations. If you’re planning an event and want to wow your guests with custom keepsakes, let’s connect!
The Event
Hosted at the Aventura Mall location, this two-day holiday event invited Tory Burch customers to shop their beautiful collections while enjoying an elevated in-store experience. But what made the event extra special was the opportunity to personalize those purchases with custom calligraphy gift tags.
Every detail of the setup was thoughtfully arranged—from the signature Tory Burch packaging to the cozy tablescape where I created each handwritten tag. The brand’s iconic colors and sophisticated aesthetic inspired my calligraphy design, helping each tag feel cohesive with the gift itself.
There was a consistent flow of guests throughout both days, and the excitement never waned. People of all ages stopped by my station–mothers with daughters, couples holiday shopping together, and even solo shoppers who were thrilled to add a bespoke detail to their gifts. The reactions were priceless! Many took photos of their finished tags or filmed quick videos of the calligraphy process to share on social media.
Bringing Holiday Gifting to Life with Calligraphy
As guests completed their shopping, they were invited to my calligraphy station to receive a complimentary, handwritten gift tag. Whether it was a heartfelt “With Love,” a sweet message to a partner, or a simple “Happy Holidays,” each tag was customized on the spot to match their intention and add a unique touch to their gift.
Many guests mentioned how meaningful it was to have a handwritten element added to their gifts, especially during a season that’s all about connection and generosity. Watching their words come to life in ink brought smiles, sparked conversations, and made the entire experience feel even more personal.
There’s something timeless about calligraphy. It slows things down in the best way, allowing people to pause, be present, and take in the beauty of a thoughtful detail. And for brand events, it’s the kind of magic that people remember.
In fact, several guests shared stories of their holiday traditions, like how they always include handwritten cards or make custom tags for close friends. Seeing calligraphy done live brought back those memories for them, and it reminded me why this work matters so much. It’s not just about the final product, it’s about the shared moment between artist and guest, between intention and execution.
A Continuing Collaboration with Tory Burch
This event marked my second holiday season working with the Tory Burch team, and it was such a joy to return. I love building long-term relationships with brands who care about creating intentional, luxury experiences for their clients.
When a brand trusts me year after year, it speaks volumes not just about the work I do, but about the value of investing in meaningful, human-centered experiences. Tory Burch has been such a thoughtful partner, and I’m honored to be part of the way they give back to their community during the holidays.
It also means I’m able to evolve the experience. Coming back for a second year gave me insight into what worked well last time and how I could improve or personalize the activation even further. This year, I experimented with new ink colors and offered a few seasonal flourishes like holly leaves and snowflakes to complement the calligraphy. These little changes added freshness to a now-familiar event, showing how brands can keep traditions while still surprising their guests.
Why Personalized Details Matter
During the holidays, customers are inundated with marketing messages and sales pitches. That’s why thoughtful, in-person experiences matter more than ever.
Personalization shows that a brand truly values its customers—not just as shoppers, but as individuals. Whether it’s a custom gift tag or a live engraving experience, these kinds of details leave a lasting impression. They’re not just about beauty (though they’re certainly beautiful!) They’re about emotion, memory, and connection.
Live calligraphy also adds a layer of artistry to events. Watching a piece come to life in real time draws people in and adds a layer of storytelling that lingers long after the ink dries.
In today’s fast-paced retail environment, it’s rare for customers to stop, engage, and be part of something truly handcrafted. That’s what makes live calligraphy so powerful. It invites a moment of connection between brand and guest, between the gift and the giver. It turns a transaction into a memory.
Personalization Ideas for Your Holiday Events
Holiday gift tags are just the beginning! If you’re brainstorming ways to add custom details to your next brand activation, here are a few items I’ve personalized for past events:
Glass ornaments
Fragrance bottles
Wine and spirit bottles
Leather goods (wallets, journals, luggage tags)
Candles and home fragrances
Beauty products and skincare
Gift boxes or holiday cards
You can opt for live on-site personalization to create an interactive guest experience, or choose in-studio calligraphy and engraving if you’re planning a larger event or want to prepare your gifts in advance.
For larger-scale activations, I often work with event planners or corporate gifting teams to design a cohesive personalization plan and design details that align with the overall brand aesthetic. This ensures every piece feels intentional and elevated.
Even outside of the holiday season, there are so many opportunities for personalization. Think client appreciation events, influencer gifting, product launches, and milestone celebrations. Whenever you want guests to feel seen and celebrated, live calligraphy is a perfect fit.
Let’s Elevate Your Next Event!
Whether it’s a holiday party, brand launch, or client appreciation day, live calligraphy turns simple moments into standout experiences.
If you’re a brand or event planner looking to offer your guests a unique and memorable detail, I’d love to chat. Let’s create something beautiful and unforgettable together.
